Towards a TikTok ban in the US: the end of the carefree era for the Creator economy?
On January 19, 2025, the sudden disappearance of TikTok caused significant disruption for American content creators, highlighting the fragility of digital platforms on which creators depend. The European creator economy, projected to generate substantial revenues, must diversify and strengthen regulations to secure digital independence and ensure lasting stability amid geopolitical uncertainties.
